nostalgia

Wells Fargo - NYC Launch

Spots

Discription

While at Gilmore Media they were contracted to produce content for Wells Fargo's large format in store displays. Starting in late January and finishing in mid March the team produced over 30 individual pieces.

During this campaign I was responsible for overseeing videographers, screening dailys and sending selects to clients, shooting time sensitive or specific things myself, handling 3D design and animation, 3D tracking, overseeing and or working on all 20 of the spots needing compositing.

In addition to their in store content I created several animatics or motion tests of their six horse stagecoach logo to help them visualize how it could be represented in motion. Two of my favorite pieces can be seen on the second video above. The logo is a highly detailed painting hence the exploration into paint.

Stills